About Us
Handcrafted Copper and Gemstone Jewellery for those who rewrite the rules.
Forget trends - embrace individuality!
Our handcrafted jewellery is a harmonious blend of nature's miracles: natural copper and raw gemstones shaped by millions of years of earth's magic. Each piece is a testament to the awe-inspiring beauty around us, a celebration of creation's wondrous intelligence.
Made locally in our design studio in Blouberg, we pride ourselves on using only the finest natural materials. Forget mass production! Every handmade piece is one-of-a-kind. Our copper pieces take this connection a step further! We use a fascinating process called electroforming, where we use science (think lightning in a bottle!) to transform raw copper and bond it directly to the gemstones. It's like whispering a secret to the earth, and it responds in stunning, unpredictable textures. Every piece is a unique work of art, a captivating alchemy of nature's beauty and a touch of Down to Earth sparkle.
Our passion lies in creating well-made, unique pieces that not only look beautiful but also evoke a sense of joy and unleash your inner goddess. It's more than just an accessory; it's a tangible connection to nature, a reminder of your unique beauty, and a feeling that's pure magic. Whether it's your everyday go-to piece, a cherished gift, or a treasured heirloom, we want our jewellery to make you feel loved and empowered, just as nature intended. Each piece is a celebration of your individuality and unique beauty.
“Sometimes, the most magical gift you can give yourself is a little Down to Earth Jewellery sparkle. Treat yourself. You deserve it!”
Rethea Pretorius: Founder & Creative Visionary at Down to Earth Jewellery
From a young age, Rethea was captivated by the treasures in her mother's jewellery box. Each gemstone, with its exotic name and captivating beauty, transported her imagination to faraway lands and dazzling events. This childhood fascination blossomed into a lifelong love affair with gemstones and the art of jewellery design.
Rethea's journey has taken her through diverse design styles and techniques. From the precision of CAD design to the intimacy of crafting silver and gemstone pieces, each step has honed her skills and deepened her appreciation for the artistry involved.
But something was missing. Rethea yearned to reconnect with the raw, natural beauty that sparked her childhood passion. A chance encounter with a book on gemstones reignited the fire, and Rethea embarked on a new adventure - exploring the possibilities of copper electroforming. This technique, where raw copper is bonded to gemstones through electrical waves, allowed her to create unique pieces that celebrated the inherent beauty and flaws of nature.
Empowering Authenticity Through Nature's Magic
At the heart of Rethea's work lies a powerful message: every person is a unique and magnificent creation worthy of love and self-acceptance. Her jewellery serves as a reminder that the very things we perceive as flaws are what make us special. By incorporating natural gemstones and the organic textures of copper, Rethea aims to empower wearers to embrace their true selves and celebrate their inner light.
A Look Towards the Future
Rethea's vision for Down to Earth Jewellery extends beyond handcrafted creations. She hopes to ignite a love for copper in others, encouraging them to incorporate this beautiful and versatile metal into their lives. As Down to Earth Jewellery continues to flourish, Rethea envisions a community that embraces the magic of nature and the transformative power of self-love, a community where everyone is welcome and celebrated.